For me its the high quality content you have in your site .All major engines claim to prefer Web sites with high-quality content. In addition to improving your rankings, enhancing the quality of your Web site will also help convert more visitors to SALES . I believe the most important factor to boost your site is creating articles and thus creating as many back links as possible .The more backlinks you have, the higher your own listing will be. Backlinks containing keywords within the anchor text from pages with higher ranked Page Rank (PR) values (Google's way of measuring relevancy) is thought to help boost your own Google rankings. Backlinks from pages with high PR values will definitely give a boost to your Google search listings.
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