Sometimes banners can be overpriced especially the ones that are bigger in size . You can go for smaller formats as theya re a cool way to advertise . Although click-through rates have gone down terribly, banner ad prices have also taken a huge dive. Few people are willing to buy banners and so people are a lot more willing to give you banner space for tokens.If you know what you're doing you can get massive traffic by using banners. You can also use them as a supplemental source of traffic. What you can achieve depends on your creativity, understanding, the niche you are and how much dollars you have to spend.
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