This is a frequent practise among many people who wish to use another websit'es popularity to gain its own edges . Successful businesses spend a tremendous amount of time and effort to develop name recognition and good will. They should periodically monitor the source code of web pages that turn up in Yahoo, AltaVista or other search engines to see if their trademarks are being used to divert traffic. These words inserted in a web site are invisible to the human user but all too perceptible to the search engine, which counts these hidden words as if they appeared on the screen.
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