Utilizing Google Adwords to advertise your business

summerbreeze88 · #1 (**permalink**) 12th June 2006, 05:04 AM

Hey people,
PPC Engines are a great way to promote your business, and it's not that expensive if you have a niche market with low competitors

I personally use only PPC advertisng to promote my E-Business, if you need help getting started, just take the free tour available at PPC help pages.

I'm now trying to break into the more competitive market, anyone's got good tips about competing in bigger and more competitive market using PPC advertising, please help,

How can I keep my cost low and get the results I want when others are bidding at more than $1 per click, that's crazy, too expensive!

Anyone?

cloud9925 · #2 (**permalink**) 19th June 2006, 01:58 PM

If you could get in on a joint venture with another person possibly even your competition that is doing well in the niche market that you are trying to break into then that would be a quick and easy way to create some business.

Another way is see what others are doing and more importantly what they are not doing and improve on what they are doing while making it your own. This hopefully will allow you to provide a better product to people and ultimately will get you to a whole new level of the game!

hope that helps

sourabhweb · #3 (**permalink**) 22nd June 2006, 10:36 AM

Hello, I just want to inform you one important aspect of PPC.

There is no doubt of the fact that, PPC is the most important promoting tool to promote your own product or service.

But, always get careful of the fact that, where your Ads are being placed/published.

There are many dishonest webmastrers who have mastered the art of invalid clicks to earn, keeping the search engine in total darknesss.

So, i think if you go for PPC with major serach engines, try to place your ad only on the search pages as sponsored links.

I do not think it is safe enough if your ads are placed in any website as you even do not know the quality of the website.

Regards,
Sourabh.

athmane · #4 (**permalink**) 22nd June 2006, 03:38 PM

Good point Sourab.

PPC engines are about making a profit, not simply increasing exposure. You have to think in terms of ROI - how much are you making for each single visitor who visits your website - not in terms of visitor numbers. You can have all the traffic in the world, but if you're not monetizing this traffic it amounts to nothing!

Sourab has raised a good point regarding "independent" PPC publishers. For instance, Adwords has the option of displaying your ads on their network of independent publishers (sites that display Google ads) and partners (other search engines and large websites). From personal experience, I find that the quality of the traffic coming from these sites is really low - low CRT, low ROI -. I'd advise to disable this option through your Adwords control panel, and concentrate your efforts and your ad compaign on Google only.

sourabhweb · #5 (**permalink**) 22nd June 2006, 04:29 PM

Thanks for supporting my opinion.

I am really against those dishonest webmasters who are making dollars via invalid clicks.

Google is keeoing a close eyes on them but there are many left.

Do you know there are some mutual exchanges to do that?

All cheaters in an assembly?

Horrible!!

backstage · #6 (**permalink**) 25th September 2006, 04:22 AM

Basically the ranking is dependant on
cost per click * click thru rate

If your ad is displayed 50 times in a day, and clicked 5 times, your click thru rate is 10%

If you have a click thru rate of 95% and you bid 10p a click, you may well appear higher than someone with a poor click thru rate who spends £10 per click.

However, its not that simple.. i think google are clocking on to certain issues such as click fraud..

humpty · #7 (**permalink**) 6th October 2006, 02:39 AM

since you mentioned it, any latest updates on Google's click fraud investigation?

anyone knows?

Is google being victimised by hackers or are they really doing it?

backstage · #8 (**permalink**) 17th October 2006, 11:11 AM

To have the answer you'll need to do some serious readings

http://blog.searchenginewatch.com/blog/060725-135832

littlenicky · #9 (**permalink**) 28th October 2006, 08:51 AM

wow
i read it, thanks for the info, it's food for thoughts definitely

hghly recommended for others to read it, especially the 47-page PDF

mini_0 · #10 (**permalink**) 16th March 2007, 05:42 AM

Discourage freebie hunters by including a price.Including the price actually increases clicks and sales.By the way, the word "free" increases clicks. This refers to a free sample, which leads reader eventually to a sale.
Always test 2 ads simultaneously. When you have a hit, try to beat it with another version (called "beat the control" in advertising lingo).Google will automatically rotate your 2 versions. Keep the better performing one, then try to defeat it with an even more profitable ad.