Elements for ppc marketing campaign??

[varun1182]

What are other important elements apart from list of keywords for any successful PPC marketing campaign??

[athmane]

Well, you want a "cost effective" compaign so cost is the other most important factor. You need to fine tune your keywords according to their cost, and then go for those that won't break the bank.
A keywords like "hosting" is going for over $5 for the top spot on Google Adwords. It's too generic and too expensive. You want something more targeted, like "uk dedicated hosting" or "london dedicated hosting". These keywords will probably be still too expensive for your budget, but you can still lower your bid and pull in targeted visitors.
Forget about top spot, all you need is to be listed on the first page (top 5 or 6). Your ad will still visible to most search engine users and you don't have to bid over-budget just to compete for that top spot.

There are other factors involved, like Ad copy and landing page. For these, you need to implement a good ad tracking script to fine-tune your ads even further to keep only those that result in higher visitor click ratios, and a higher ROI (return on investment).

[needfulthings]

Another factor to consider is what words that you use. I have a friend that had his own personal web site and had an embedded page that he had the search engines search off of. He put words that he thought were amusing such as suicide, man, woman, accidents, and a variety of others and had the SEO level at about 8%. He had about 2 or 3 thousand hits per day by the end of the second month. The irony in this is that a magazine had used one of his entries on his site and he sued them and settled with them hiring him and his site is now defunct. It was monkeymofo.com.

Sometimes it isn't just the words that you use, but the content of the SEO words and also the words that you are willing to use. He attracted the type of people that were the punchline for his site and he paid off for it. It is all what you want your site to do for you.




Matthew
Needful Things

[varun1182]

i already followed these guidelines for couple of my websites.. but doesnt worked for me..
eg www.machineryhouse.com, www.cardecorindia.com and www.herbsandcures.com >> I have been concentrating on these 3 websites to promote through Adwords but I dont understand, why am not getting good response..
it is showing all positive .. expected 300 hits per day for Rs 20 per click but not even a single view/click..
somewhere, something is wrong.. I am looking for help for some adwords/marketing experts..

[mini_0]

There are many important keys to keep in mind besides these like even the choice of search engine .You cannot just ignore the importance of any .The idea of PPC Publishing is to swathe the approach of creating content for the reasons of drawing marketing profits on a pay per click basis. Although pay per click is a proven method of bringing traffic to web site, but if Pay per click publishing is brought about with out proper knowledge of the subject one can waste hundreds of dollars. It is very important that clicks get you revenue. Here are some advanced tips for PPC publishing.

[masteringppc]

Though it is important to understand the ends and outs of the PPC world my advice is to start off simple and smart. Leave it to a professional, atleast until you feel comfortable managing your own campaign. The last thing you want to do is jeapordize your company and campaign by lack of knowledge. I learned this first hand. However, I decided to hire a PPC advertising management company before it was to late. I am currently working with ppcgeeks.net and so far I am very impressed.