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There are many methods for one way link whether that can be a paid website link back or a web directory submission.

But best method one way linking is only one which is WEB DIRECTORIES.

Google loves one way links in the manner that as a award of one way links Google gives PR (page rank) to the site or the page which gets inward links.

One way linking is the greatest way to generate PR for your site as page rank by Google for a site is directly related to the number of links that are coming inward towards that page or site.

More the link towards you site will produce more PR for your site.

Web directories are best stuff to generate one way links towards your site without any hassle it works at its 100% purity.

PR is not the only benefit of the one way links of web directories but there are some other major benefits of these directory links, some are:
1. Boost Page Rank of your site.
2. Boost Keyword Popularity for purpose of SEO
3. Auto Search Engine Submission
4. Direct Clicks Traffic

Web Directories offers you linking in two ways one is direct and another one is indirect. Direct method is that in which web directory links to your site url directly while in indirect method directory links to your site via some scripting things like: jump.php?id=12 or go.php?linkid=2.

The web directories which work with direct linking method are superb for SEO and other manners as that hits mind of search engine crawlers directly towards your site while the indirect linking is 0.00% useful for SEO purpose.

Direct linking is the method by which auto search engine submission, keywords optimization and PR boosting takes place.

Indirect linking method provides only click traffic to you website, as no way mean for SEO or PR in indirect method of linking according to search engines policies.