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| Yahoo! Search Engine Optimization Learning ways to top the search list in Yahoo!? Let's talk all about it here. |
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LinkBack | Thread Tools |
28th July 2006, 05:12 AM
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Dynamic keyword insertion
A great tactic to increase CTR in Yahoo/Overture would be any sort of Dynamic Keyword Insertion feature similar to Google. With Google, if you place the variable {keyword} in your ad title or ad copy, it will automatically replace it with the keyword phrase the user typed in. Apparently you can also use this variable in your destination URL, so the keywords the user was searching for get passed along to your web analytics.
can anyone temme about how the same feature is used in Yahoo/Overture ??
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