Google, yahoo defining clicks

[sourabhweb]

The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard for clicks, in an effort to identify valid and invalid ones on search advertising.

The definition they establish will help to separate legitimate clicks on advertisements from the illicit ones that advertisers consider to be invalid, or worse, fraudulent.


Ideally, the adoption of such guidelines will provide more transparency into how search advertising companies measure and charge for clicks. Clicks that do not meet the standard will stand out when an advertiser has an account independently audited against the defined guidelines.


Google dominates the search advertising industry. Its actions impact the other players around it. Recently, Google began to show its AdWords clients more information on invalid clicks, a small step toward greater transparency into its measurements.

Transparency has been a persistent demand of search advertising clients. Search engines have intentionally kept their methods opaque to outsiders, even those who fuel its revenue stream.


They claim transparency will educate criminals on how to beat the system.

The development of a click guideline could help people game the system as much as it assists advertisers in identifying legitimate clicks.

If the fraudsters out there can come up with a way to meet the guidelines, assuming they haven't done so already, advertisers may end up paying for illicit clicks unless the search companies can reliably identify them before the advertiser is charged.

So, it is really a nice steps to the truth taken jointly.

what do you think?

cheers,
Sourabh.

source:webpronews

[maggots]

I think i's a great effort, should've been done way earlier though, but better late than never I guess, let'e hear some further updates on the progress of this effort soon and we'll be able to judge better eh

[mini_0]

It is very difficult to actually check the click fraud rate . I recently read an article about it that said that these things are done by people , they hire someone to make a cheat bot that clicks the ads and taht too , dont in a hidden way , now being the site owner google cannot check all the things that are going on in the website .the second major set back is the groups people have formed with the help of social networking websites to click on each others ads ,