Goal of advertising

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The goal of advertising is to deliver messages that positively influence current or prospective customers. Given that advertising has such an influence on customers, corporations spend considerable time and funds creating and placing advertisements. As such, US advertising expenditure is around $320 billion. Large corporations, in particular, take care to build brands that are recognizable throughout the world. However, many firms have not fully realized the potential of the corporate website as an advertising medium. There are several possible reasons for this lack of connection

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Reaching the potential customers in a effective way so as to make real customers out of them is the basic goal of advertsing and basically this is what advertising is meaant for .Advertising goal is a particular communication task to be accomplished with a specific target audience in a given period of time.