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9th November 2006, 11:32 PM
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Creative & keywords
Don’t waste your money bidding on words or phrases that will attract the wrong audience or too broad of an audience or you will quickly go through your advertising budget with very little return on your investment.
Use a program like Word tracker that can assist you in creating a list of keywords and phrases that will relate to your topic. You can easily find out which words have a large amount of competition as well as the current bids for those words. 
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