Agency changes

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Agency changes

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9th November 2006, 11:54 PM

hassen1

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Join Date: 29th October 2006

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Agency changes

Advertisers and SEM agencies are also growing accustomed to different pricing models. iProspect CEO Fredrick said his company's clients are getting more comfortable with the idea of paying iProspect a percentage of the gains the agency achieves. Of course, with that inventiveness the agency is prompted to accomplish more. Previously, Fredrick said, advertisers were afraid iProspect would make too much money.

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