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| Marketing and advertising on the web Let's talk about any other issues regarding marketing and advertising on the web here. |
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10th November 2006, 06:40 AM
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Your marketing message
Your message is first among your weapons in the battle of perceptions.
Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three. Your first clue to your message comes from where in the Awareness Scale? your target sits. (See my article titled "Target Your Market" for further discussion on the Awareness Scale?) 
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