Good news travels fast

[hassen1]

This newsletter is full of opportunities staring you in the face. If you don't believe me, write and tell me so--and by doing that you'd be proving me right.
That would make you a proactive marketer: spotting a marketing opportunity in an everyday activity.
For instance: Something most of us do every day is read the paper, and though they may not seem like business issues at first glance, editorials or news items offer one of those marketing opportunities. How does that merger, government legislation, tax increase, tornado--or whatever--affect your business, your industry, your clients? Take a position on the subject, and write a letter to the editor to tell them. Include your company name in the body of the letter. Readers often give more credence to opinions of business leaders, and it gets your name out there