But i need a ppc spend placeholder in my media plan

[hassen1]

Media plans won't disappear any time soon. The VP of marketing and the CEO still want a media plan for most ad spending. Allocations must drill down to media type, even the media vendor in most cases. In 2007, your media plan should have more flexible insertion order terms than ever before. Negotiate the most liberal out-clauses you can get. Offline media in particular are hungry for dollars as their viewership/readership drops.

[mini_0]

There are many objects that you can use as placeholders .Dynamic text is a placeholder that automatically pulls in custom text you want displayed in response to certain search queries.You define what text should show up, and under what circumstances, and add the dynamic text placeholders to your advertisement where you want certain text to show up automatically in your ad title or description.But i disagree with las point as every one is hungry for dollars equally .