Negative keywords prevent your website’s listing being shown inappropriately. Some may think who cares at least my site is getting visited, but if you are using a service like goggle ad words where you pay for every click, you want to make sure that every lead is targeted and not going to waste your money.
So basically you get to choose what keyword will not be associated with your website. To do this (designate a word or phrase not be linked to your site) when you are typing your keyword you add “-“before the word.
An example is just say your website sells those world globes, but everytime someone types in golden globes into the search engine, they get a listing for your site. That’s a wasted visit to your site (if you have a click-thu) so you just type a negative symbol before the keyword and your done.
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