New ppc program for amazon.com

hassen1 · #1 (**permalink**) 11th November 2006, 09:05 AM

This looks promising to me -- time will tell. As with any PPC program, the concern I would have is click fraud protections, but it's fun to see another PPC player get into the marketplace.

Clickriver Ads is an advertising program - currently in beta - that allows businesses to place sponsored links on Amazon.com®, next to search results and on product detail pages.... It's a closed beta at the moment. Apps accepted.

mini_0 · #2 (**permalink**) 16th March 2007, 05:22 AM

For click fraud will be there every where and one cannot really stop it , but yes there are procedures to control and minimize it .Pay per click advertising or PPC advertising is an arrangement in which webmasters (operators of web sites), acting as publishers, display clickable links from advertisers, in exchange for a charge per click. As this industry evolved, a number of advertising networks developed which acted as middlemen between these two groups (publishers and advertisers)