Shopping malls

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Internet shopping malls were set up early in the development of Internet commerce. A shopping mall has a standardised environment into which several merchants are held in a single Web site. They offer advantages to a new on-line merchant:
• A standard environment for setting up the catalogue and arranging payment.
• Someone else is arranging for promotion of the mall as a whole.
• In the UK, where the payment processing has historically been a problem, it has meant a trouble-free credit card collection mechanism.
However these benefits have not generally materialised. Malls work in the real world because there is something that attracts visitors, generally a large department store. Once visitors arrive, park their cars and start shopping, it is convenient for them to shop at other merchants in that same locality. The Internet is not like this. It is as easy to visit another shop anywhere in the world as the ‘next’ shop in a virtual mall. People shopping for books are going to search for book sites. If they browse, it is the list of matches to their requirements from a search engine, not an on-line shopping mall.
From the infrastructure point of view, catalogue software and payment processing is now more widely available. Many merchants who started out in a shopping mall have graduated to a stand-alone site.

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Well onlline shopping according to me can be a hit but the same does not go well with the internet shopping malls because malls are also made for timepass . If you're new to Internet shopping, then you're going to be overwhelmed with how many shopping malls are available online today. There are online malls that offer everything from jewelry to DVD players to cell phones. There are malls that specialize in one particular category such as sporting goods, toys or electronics. There are even shopping malls that offer products from many different countries. The choices are endless.