Is this direct marketing?

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Direct marketers should also not make the mistake of equating the number of Internet users with a mail shot of that size. If there are 2-3 million potential Internet shoppers in the UK, a Web site is not like a mail shot to 2 million people. Only a tiny fraction of these will ever find your Web site and see it at all. The good news is that they will by and large be people interested in your product.
Direct marketers often have difficulty with handling on-line catalogues. The fact of the matter is that if someone visits a site and decides not to purchase, then that is the end of the matter. If someone is sent a catalogue or brochure and decides not to purchase, the merchant can re-send the catalogue, follow up by telephone, and so on. Direct marketers are often loath to lose the degree of control implied in traditional methods.

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The key in direct marketing is to make sure to identify your target audience and know them well. You should learn what is hot for them and what will induce them to react positively to your product.Once you have a target audience in mind make sure that you avoid the most common mistake in direct marketing: Having errors in your mailing. You need to research your list as well as the products you are offering along with their prices. You should include as many people on your list and target them as tightly as possible.