Is this one-to-one marketing?

[hassen1]

Internet selling is not retail, and it is not direct marketing. It has its own characteristics, which are evolving as the technology develops. As we learn more about this area we are finding new innovative ways of building the business, which are unique to this medium. Increasingly we are looking for ways to build a one-to-one relationship with customers using the Internet.

This has to be done carefully. You might be able to tell that you have a repeat visitor, but that person might not like the idea that someone is keeping track of his or her movements. By all means keep records of visitors' preferences so you can present them with the right special offers when they return. But be subtle - or preferably do this by consent.

This new world will require new attitudes and new marketing skills. It may not be right for every business, but when it is appropriate it can offer a low-cost channel with an outlet in virtually every country in the world.

[mini_0]

The advantage of the one to one marketing technique is , the personal attention, and the ability to address your specific issues. This works out a little more expensive than a group training programme, but less expensive than hiring a consultant.How this works varies widely and a lot depends on whether the coach is using a coaching model (i.e. they guide you in working out your own solutions) or a marketing model (they take on a role more similar to a consultant than a coach, and tell you what will work for your situation). Most do not seem to offer any structure, specific outcomes, or programme of activities so it can be hard to tell what you're getting for your money.