Navigation

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The customer must be able to find the product they need without going through endless levels of indexes or menus. The visitor should be able to get to the product they need with very few clicks.
80% of visitors to any site will take one look at the page they arrive on and then leave. It has been estimated that you lose 20% of visitors every time you ask them to link to a new page. Good navigation is essential.
The information must be comprehensive once the customer has located the product of interest. Provide pictures and diagrams to help the customer understand what is being offered.

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Navigation is a very important part of your website as an improper one will make the visitor leave your website in a second .It can get you the better rankings too . Your visitors need to easily be able to navigate around your site; if not they might get frustrated and leave. Also when your website is easy to navigate around visitors are more likely to return to finish reading certain articles that they were interested in, but didn't have time to read. Search engines also look at how easy your website is to navigate when they send their spiders in to crawl your site.