How will you engage your visitors?
Remember that your Web site may be the first contact that a prospect has with your business, and if they don't relate to your site, it may well be the last! Make their experience as close as possible to actually speaking with you, and engage them in all the ways that you might do offline.
Incorporate answers to the questions that are most frequently asked during the buying and support process. If you don't know these, have your staff keep a log of customer interactions for a few days - you'll soon see a pattern.
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