Directory pages are your friend

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The Internet has grown in popularity over the years because it provides easy access to a directory of information. Internet users search continuously for topics on history, self-improvement, products, and services. Each link they follow takes them one-step closer to finding the material they need. How much more traffic would your website pull in if you added a "directory page" to it? More than you can imagine.

Adding a directory will put your site up next to the search engine directories. Visitors are likely to bookmark your site, which means they will return. Of course, you don't
want to lead business away from your company. Instead, add link partners that are not direct competitors. This will add to your exposure.

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Internet directories definitely improve the websites rankings as many search engines index from there . one way of jumpstarting you link campaign is to get directory links. Building links, by listing your website in the search engines and directories, is one way of increasing your link popularity, especially if yours is a new site or one with no inbound links. However, you should choose your directories and search engines well.