Long-term traffic
Long-term traffic consists of repeat visitors and a consistent influx of new visitors.
Understand that repeat visitors come through relationship building and branding. The focus is on communication, compelling content and some form of direct link between the visitor and your site (e.g. by a newsletter subscription, bookmark or viral product containing your link).
For the search engines, new visitors will only reach your site through broad and consistent exposure. This means you should maintain at least first-page positioning on a handful of relevant keywords. Another necessary criteria is a dominance of a reciprocal linking strategy with other relevant sites. You should also learn how to convert new visitors into REPEAT visitors all the time.
As mentioned one way to a constant flow of long term traffic comes from being able to maintain high search engine rankings for relevant keywords.
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