Roping in loyal customers while making an extra profit!

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You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card."

The card is not free. It usually cost 10 bucks or so.
But you get a 10% discount on most of your future purchases so it always seem like a good deal to me. If I buy at least a hundred dollars worth of stuff in the next 12 months, I'm at breakeven. If I spend 200, I've saved an extra $10.

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With a combination of technology, human interaction and genuine interest you will be on the road to developing clients who want to grow along with you. A true sign of having developed a loyal customer is when they include you in their long-range planning to be part of the solution for their changing needs.Any CRM alert system can remind you to keep in touch with clients on a regular basis-to check in, assess client satisfaction and identify new needs. You can do things like schedule an annual survey, a bi-annual meeting, or a quarterly follow-up phone call.