Buying traffic

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A very different type of traffic building involves paid advertising. Online banner ads are the most visible of these approaches. Companies can reliably boost their traffic by placing ad banners on the many ad-supported Web sites. A small but predictable fraction of viewers of these ads will click through to the Web site.

One virtue of online Web advertising is scalability. An activity is scaleable when its size can be rapidly expanded without changes in its performance and capability. Online advertising has a wide range of advertising exposures where it is scaleable. A company can buy a few thousand impressions, or, with proper care, can select millions.

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Buying traffic is not a very good idea , as it not really works , the thing is that it is not targeted at the first go , then even if you intend on buying targeted one , you may not really get humans browsing that website , I have read this at numerous places . It is just buying some random hits and nothing else . That may seem to do some good to your adsense revenue but an e-commerce website will not be benefited at all by that as no one is really interested in the website .
Also , such people hire other people to look at your website in exchange of money like 1 cent per visit and those people are more interested in the cents that come with he visits than what your website has to offer .