Treat your website like an employee
Treat your website like one of your employees and it will start to behave like one.
1. Look after your employees - give them the attention they deserve, pay them well and don't neglect their needs
2. Make sure your employees look the part - first impressions count: scuffed shoes and scruffy clothes won't bring in the business
3. Give them mobility - buy them a company car so they can get out into the world and sell for you, they won't sell much stuck in one place and not being found
4. Keep them informed - give them the latest information on the focus of your company, new services, new sales scripts, latest changes to the way you do business etc.
5. Introduce them to everyone - don't let your employee feel like they're on the sidelines of your business, separate to everyone else - they need to be a fully integrated part of your business, not an after-thought bolted on at the last minute
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