The magic of keep-in-touch marketing

[hassen1]

I read this note from a Marketing Consultant:

“Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn't thought about her in months, she mentioned that she'd received a postcard from me for the past two quarters - and that's why she instantly thought of my services when her client voiced his need.”

Although it wasn't really magic, it sure felt like it. That's the magic of keep-in-touch marketing - people remember you and feel like they know you, and eventually, they often give you business or refer others to you.

[mini_0]

Many of the best methods of keep-in-touch marketing involve writing — and that may be why lots of businesspeople don’t do it! But writing doesn’t have to be a chore; just keep in mind that the point is simply to keep in touch, not necessarily to make an immediate sale. If you approach keep-in-touch marketing as just that, a method of staying in contact with friends and associates, you’ll take the pressure off yourself to craft the perfect sales pitch. And there are a number of methods for keeping in touch, so you can choose the ones that work best for you and your business.