A forgotten marketing tool? the postcard

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The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.

When used correctly a post card can become very powerful marketing tool. Be sure the front of your card is explicit. It should be clear to your customer what you are selling. A color postcard is a must, unless you are using black and white to your advantage, that is, to make a point.

The front should motivate your customer to turn it around and see what you are offering or what you can do for them.

The back of your card should make your points in a clear and concise manner. After this is done be sure to give your customer a number of ways to contact you: by phone, by email, by snail mail. If you have a website be sure you mention it here.

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A postcard is probably the most inexpensive but at the same time a very powerful tool of business marketing and should never be left out . You must pay the closest attention to the headline. The headline is what will compel the prospect to keep reading. The best type of headline has a direct benefit to the reader.Do not give in to the temptation to cram copy onto every square inch as you try and fit a sales letter onto the postcard. This will overwhelm the prospect and dilute your message.