. who are you competing with?

[hassen1]

Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might just want to drop off information and follow up with a telephone call.
In order to determine who your market is look at your business plan. How did you define your average customer? What was your estimate of total market size? What territory did you intend to service? You might want to make a table for the following: Product/Service - list your product(s) or service(s). If you offer a variety of models or types, list them separately. This will more clearly define your market. The more specific the answers to these questions, the easier it will be to determine a marketing plan. What marketing techniques did you delineate in your business plan? Are you using them, and if so, how effectively?

[mini_0]

It always helps a lot to get to know what your competitor is upto or what are the ways they are getting sucessful . Knowing what your competitor is doing is helpful, but will not ensure your success.There are several ways to learn about your competitors, you can go to their stores, talk and survey to their customers, read up in various industry reports, join industry associations, see where they advertise and of course go on the Internet.The best, and easiest way, to find your direct competitors Web sites, online searches using Google, Yahoo, MSN, or any other preferred search engine.