It's cost effective because you only pay other sites for the visitors they link to you. You can pay for visitors or pay if the visit results in a sale.
Online businesses do best with online marketing. However, do not discount old media. Get a press release or article about your eBusiness in the local paper. Place an ad in the Yellow Pages or industry trade magazines.
BTW: If you are thinking of starting your own affiliate program, you should check out AffiliateBOT. It's far cheaper than linkshare and cj but gives you more juice in terms of affiliate management software.
Check out the
AffiliateBOT Affiliate Network
