Searchers: good for google alternatives

[hassen1]

What does all this mean for searchers? Ultimately, it's probably a good thing, in that it will raise awareness of alternatives to Google.

The deal means Yahoo is fully securing the elements it needs to compete with Google in the search space. I would expect that by the end of the year, we should see fully Yahoo-generated listings, as opposed to the "Google-enhanced" results that Yahoo currently provides.

That means an important new voice about what's available on the web will again be offered, since Yahoo lost its own voice when renewing with Google last year. In addition, Yahoo's ability to monetize and promote these results means that more searchers should learn that Google alternatives exist.