Positive roi?

[hassen1]

Some industry forces argue that click fraud isn't a significant problem, claiming that if advertisers didn't get a positive return, they wouldn't invest in PPC. Yet PPC continues to grow, so click fraud must not be a significant problem.

But the truth of the matter is, there's not a single CEO out there, who if presented with the prospect of saving even two percent on his spend, wouldn't want the protection to know that he's not spending that money unnecessarily.

[mini_0]

Yes despite the click fraud the pay per click has continued to grow only . One main thing that google particularly can do to stop and minimize the click fraud is that they should stop giving every other website a permission to carry out google ads . Every other blogger or single page websites with a copy pasted real estate article or make money online article has adsense ads and all they want to do is make adsense dollars . And with minimal traffic since they cannot earn any as there is no conversion they choose the deceiving methods like click fraud and all . If only trusted websites or the ones with some norms like a high or decent constant traffic , and content and layout is given the permission to google adsense this can be stopped in a very large way .