How to use your blog as a marketing tool

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Following is Heather Brown Truman's expereience:

I am a full time artist, writer and life coach. I have a daily blog that is popular and well visited. Over the last three years with daily commitment to the act of creating content on my blog, and keeping it well linked and advertised, drives 60% of ALL my sales. Blogs make a great connection between the seller and buyer. It allows space for the blogger to tell the stories of their lives, their work, their intrests, and establishes a 'Human' feel to business again. People feel like they have an inside view, a knowing of the product, service, company, what have you. It really has made all the difference to my bottom line, as well as keeping me doing what I love, like one of the other posts ahead of me talked about creating copy for clients and writting for pleasure...blogs allow that sort of FLOW, you do get to write what you want, when you want, how you want, and it can be a wonderful tool of self discovery...and the act of being 'discovered'.
It is a great oportunity to daily work on the craft of wordsmithing, a chance at play, or release, or time to teach. It is a chance to let go of restrictions, and discover/uncover the meaning of your self and your profession.

So, my 2 cents...blogging = You get out what you put in. It is worth the work and effort to me personally to have a Great Blog. I personally think Blogging is changing the face of advertising/marketing and communication/information exchange, and is one of the waves of the future we should all be hanging ten on.

Hope that helps in your choice making.

www.badkittyartstudio.com

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Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond. Staying in touch with your customers regularly means you can build long-lasting relationships and develop their trust.Blogs give you an increased presence on major search engines, like Yahoo! and Google. If you use Blogger (Google’s Blogging Tool), every message you post creates a new page on Google so in a very short time you could have a lot of pages pointing to your website, bringing you lots of new visitors.