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19th November 2006, 11:44 PM
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Understand your competition
Ask yourself the following questions:
Who competes with you for your customers' time and money? Are they directly selling competitive products and services, substitutes, or possible substitutes? What are their strengths and weaknesses? How are they positioned in the market? This will help you to plan out your advertising strategy. 
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29th April 2007, 05:10 AM
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make a list of your competitors. Identify the companies that are you feel are threatening your market.Make a detailed analysis of the each competitor’s products or services in terms of their features, value and target, how they are marketed, distributed and advertised. Be sure to analyze the way customers perceive the competitor.Study them carefully and identify their strengths and weaknesses objectively, analyze why their products or services are popular and if customers are unhappy with them in any way if so find out why.
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