What’s primary market research

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Primary market research is research that you conduct yourself, rather than information that you find already published. Primary market research may result from you having direct contact with your customers or the public. This may be through the following types of information gathering.

Focus groups gather a small group of people together for a discussion with an assigned leader.
Customer surveys
Existing customers
Potential customers
Your competition
Solutions
Technologies
Niches

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While secondary research is limited to the information you have on hand, it is usually much cheaper than primary research and can be conducted by small businesses themselves.There are two general types of primary research: qualitative and quantitative. Qualitative research is used for developing new ideas or to get a "gut feeling" for a given subject or problem. Quantitative research primarily involves surveys based on representative samples, where data is collected using mail, telephone or personal interviews.