Information from magazines and publications

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Industry-specific magazines offer a wealth of information on your business and your market. Business magazines are an important source of business information. Aside from the major general-interest business publications (Business Week, Wall Street Journal, etc.), there are many specialty publications that look at specific industries.

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Magazines and publications are hard to find and search but a forum is easier and has a lot more members than usual . As you visit these forums, you should be taking notes. Read posts to find out exactly what members of this market community are searching for. They are usually very clear about problems they are facing, so you may learn how to better promote your own product. Also, notice what other products and services are being discussed. This will help you to better understand your potential competitors. Take a look at their websites, and try to determine what marketing methods they are using to reach their customers.