Finding the right publications for information

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If you don't already know what magazines focus on your business area, then the best place to start looking is on the Internet:

Yahoo.com listing of magazines.
Ulrich's International Periodicals Directory located on the R.R. Bowker website, this is probably the most established and respected source on associations and one of the largest listings of magazines. It is also available in hard copy (ask your library reference section, because it's expensive) as well as online.
Audit Bureau of Circulation is another source you can look for in library reference. If you have any association with an advertising agency, ask them to loan it to you for a few hours.

For traditional printed directories, several good reference sources list magazines, journals, and other publications. They also offer indexes to published articles which you can use to search for the exact references you need. These will be kept in the reference section of most libraries.

Readers Guide to Periodical Literature, published by H.W. Wilson of New York, this guide indexes popular magazines. It is also available in most library reference sections. Business Periodicals Index also published by H.W. Wilson of New York, is an index of business magazines and journals only.

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A good way to find information is forums because they some real members with all their opinions put in . Once you've located a number of good forums in your target market, you will want to go back to each site and register as a user. This is usually free, and it shouldn't take more than a couple of minutes. Registering allows you to post your own messages in the forums. This will allow you to begin communicating with your market to learn more and to become part of that community. This is important for establishing yourself as an expert in your market.