Getting the information

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Once you've identified the right magazines, contact the editorial departments using their website, fax or phone number and published contact information. Many industry-specific magazines publish statistical editions and market reviews at regular intervals.

Use the indexes to identify published information that might help your marketing plan. When you find an index listing for an article that forecasts your industry or talks about industry economics or trends, jot down basic information on the publication and ask the library for a copy of the publication.

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The best, and most inexpensive, method for performing research on your market is through the use of forums. Although it will take some time to take full advantage of the benefits of forum research, it will be time well spent. You will not only learn more about your market, you will also become part of a community, and this will enhance your business success.browse through the forums. If you find that they are a good match for your target market, bookmark them for future reference.