Local marketing ideas

[hassen1]

The best way for you to get known is to use a mixture of conventional advertising and shoestring marketing techniques. Here are several ideas:

Order a listing in the Yellow Pages if you haven't done so already. You may have to wait for several months before the next edition is published, but at least call now to find out when the deadline for ads is.

Place small display ads in appropriate sections of weekly or daily newspapers. Look for ads from business like yours and try to advertise in the same places they regularly advertise.

Make arrangements to exchange coupons and do joint mailings with noncompeting local businesses who serve the same clientele.

Write up a press release announcing your business and send it to local newspapers.

If you have any writing ability (or the money to hire someone who does) write up some articles on the benefits of your business—this would apply mostly to service businesses, and see if you can get papers to run them. (Submit them as columns or write them up as a fact sheet to go with the press release about your grand opening.)

Consider some type of giveaway—refer a friend, get a free service, or whatever might be appropriate for you business. (perhaps some kind of free product with the first service call.)

Put up a website and get it listed in search engines. You'd be surprised how many people use the Internet for finding products and services.

Network, network, network! Get into whatever groups are appropriate so people get to know you. Consider offering the groups coupons for a free or discounted service that the groups can give away as raffles.

[mini_0]

Well some of the tried and tested ideas that really work are common but you can always put them up in your own way to be unique .Rent space at trade shows and hand out promotional material to clients. Keep a feedback or order address register for clients. After the show, contact them keeping promises made at the booth.Create a finely tuned list of targeted recipients and directly mail the quality material to them.Keep professional, good quality and well-designed business cards handy. Join a networking group for support and business leads.