Deceptive pricing

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The two pricing practices most likely to get your business into trouble are: making incorrect price comparisons with other merchants or with your own "regular" prices, or offering something that is supposedly "free" but in fact has a cost.

Offering a reduction from your usual selling price is a common sales technique. But unless the former price is the actual, bona fide price at which you offered the article, the pricing is misleading. For example, if you announce a new product for $129, but sell it to wholesalers as if it were a $79 product and similarly discount it to direct customers, the $129 price never really existed -- and you have broken the law. It misleads customers into thinking they are receiving a discount.

It's even more blatant to buy a special batch of merchandise especially for a sale and create a fictional "regular" price or one you adhered to for only a day or two. Some merchants are tempted to do this when they buy seconds or discontinued product lines at a deep discount and want to pretend customers are getting a bargain.

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deceptive pricing is fooling the customer and that is a crime . There are rules against people or businesses who indulge in it . Deceptive Pricing the pricing of goods and services in such a way as to cause a customer to be misled.the practice of marking merchandise with a price higher than that for which it is intended is unlawful. The federal trade commission has guidelines against deceptive pricing too . Most of the items lke in sales of 50 % or more are very misleading .