Recommendations to practitioners
The use of automated online privacy policy tools is not recommended. There may be attractions in being able to create a privacy policy quickly, cheaply and with minimum effort, especially for small businesses, but there are doubts as to the validity of such a policy in any but the most routine circumstances, and it is likely that important aspects of online privacy will not be addressed.
It is clear that many organizations have embraced the publication of an online privacy policy with some seriousness, gauged in a number of different ways. These include the prominence of a policy on the organization's website, its detailed content and length, and other characteristics such as its style and readability. However, some of the most prominent policies are still very limited in their content or suffer poor readability. Overall, many organizations still have considerable work to do, before they can be seen to "walk the talk" in relation to their privacy policies.
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