Trustworthiness

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Trustworthiness is an intrinsic reality that abides in one or both of the partners to a transaction. Its perception, particularly in the beginning, by the other partner depends critically on the perception of certain extrinsic forms (signs, labels, messages, etc) that are understood to represent the presence of underlying trustworthiness. The most important extrinsic form for commercial transactions is control. Over time, trust deepens, and the extrinsic forms become less important. As a relationship acquires its own history, there is more to go on than just external appearances and thus the appearances become secondary

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Businesses and even corporate websites are required to have a degree of trust associated with them . If your product has won an industry award for innovation, say so. If your service was ranked among the top 10 in your industry by a trade publication or other impartial group, mention that. Leverage the positive press you’ve received.The longer you have been in business, the easier you are to trust. So mention your years in business or the year you were founded, whichever sounds the most impressive and plausible.