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| Marketing and advertising on the web Let's talk about any other issues regarding marketing and advertising on the web here. |
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21st November 2006, 06:45 PM
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Exchange ads with complementary businesses
Banner exchange programs don't work well these days. But consider exchanging e-mail newsletter ads with complementary businesses to reach new audiences. Just be sure that your partners are careful where they get their mailing list or you could be in trouble with the CAN-SPAM Act.
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28th April 2007, 01:17 PM
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A good marketing technique , though I think most of the busineses and websites do use it these days . Work out a deal where you help each other promote and market your products. If your business is Internet-based, you can exchange links with your partner organization, driving traffic to each other's sites. Or you can do ad swaps regularly - he can advertise for free in your classified ads page in exchange for free ad space in their newsletter or website.
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