Should you visit companies before making a sales call?
While it’s not absolutely necessary to visit a company before you make a sales call, fact-finding missions can be an indispensable research tool. Sales techniques have come a long way, but nothing can replace the effectiveness of the good old-fashioned cold call. When it comes to sales, a picture really does speak a thousand words. If you pay attention, a site visit is excellent preparation for a later sales call.
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