Amazon

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In many aspects of Internet shops, Amazon still sets the standard. You should study this site carefully. Any eCommerce site can adopt wonderful ideas from this industry behemoth. Look at how their search system works. Although, it is a huge site with hundreds of thousands of products, you can find any product you are interested in virtually immediately. The second important thing you should notice is that every product carries enough information so that customers can take immediate buying decision. Another thing is the simple but attractive and clear design of the pages. The contents are also segmented and presented thoughtfully.