Anchor text

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Using RSS feeds, publishers have the unique opportunity to determine the anchor text that will be used to link to internal website pages. RSS feeds are often syndicated, and even more often compelling feed items will often be re posted by other publishers. With that in mind, when including links back to a website in the item description field, use anchor text that is a relevant keyword or phrase. Anchor text is one factor that search engines use in determining a website's ranking for specific keywords and phrases.

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Well anchor text is a small but powerful concept taht can help you to increase traffic to your website . You can use it without any effort . A wisely chosen phrase as anchor text that many people search for will get more hits than just a domain name. Anchor text is simply the word or phrase that forms the clickable part of a link. It plays a major role in search engine ranking of your website. Build your site with lots of links pointing to it, with each one having the chosen phrase as the clickable part of the link (anchor text). This will ensure more traffic to your site.