What about keyword advertising?

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Keyword advertising can be very effective. In order to increase the conversion of keyword advertising, create continuity between your keyword and your landing page. Use the same words in the ad as in the landing page. Keep in mind that landing pages do not have to be part of a websites normal navigation. Webmasters can customize landing pages to cater to a specific audience, advertisement, or search term.

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But off late many people have been misusing the power of keyword advertising by taking its advantage to rank high in the search engines . If a person leaves a website and doesn't buy anything, the savvy website owner might as well give them another chance to visit an affiliate website and gain more potential for making money. But unfortunately, most people are using keyword advertising, specifically with Google Adwords, to spam the internet with affiliate product advertisements. It has become so prevalent that is has actually become a nuisance.