Pay per click marketing: how to choose a search engine?

[sourabhweb]

Pay per click marketing is a very popular marketing or advertising concept used by almost all Internet marketers. Pay per click marketing allows an Internet Marketer to choose the keywords that fits for his website. Whenever a search is performed using those keywords, the website appears in search engine results page. Pay Per Click marketing is based on the cost that one pays per click. If one pays more for each click, his website will appear higher on search engine listing for the chosen specific keywords.

There are several pay per click search engines. It is always a matter of proper investigation to know the cost related to each click for any search engine. Generally, the cost per click is higher in a popular search engine then a less popular rival.

Google & Yahoo are the pioneer leaders in present pay per click industry. Though, Google is not a typical pay per click search engine, it also provide pay per click advertisements to the extreme right side of its search result pages. Google also display some Pay Per Click ads to other content-based websites. Besides, Google also display some of these PPC ads to its Gmail (google’s email) inbox pages.

There exist other PPC search engines also except these two big players in the industry. They may not be popular as Google & Yahoo, but they can also deliver good return of money. These smaller search engines have an advantage. One has to pay less per click to them for each click for chosen keywords. So, it is comparatively easier to get high rankings on these search engine results for the specific keywords. An extensive search on Internet is capable to get these type of small but popular search engines.


Apart from them, there are some pay per click search engines that serve a specific industry and aim at targeted visitors only. They are called thematic search engines.

There are some very important points that are to be considered before choosing any PPC search engine. They must be tested sufficiently before investing major money. It is always advisable to invest a little amount only at the starting phase to know the result. One should always spare some time to check the result of a particular search engine. It is always to be checked how many traffic are coming from PPC ad & the percentage that are turning to customers. These types of testing are always recommended before investing a huge amount to a PPC search engine.


An effective tracking method should be used to track the number of visitors perfectly. Using these data, the return of investment is also possible.

Some important points are always to be remembered before spending any money with a PPC search engine?

1) Total number of searches performed in this search engine per month.
2) Name of the partners & affiliates of this search engines.
3) Total number of searches performed in its partner sites
4) Possibility of appearing PPC ads in partner/ affiliates site also
5) Usage of fraud prevention mechanism in the search engine
6) How to apply against a “fraudulent click”?
7) If any amount is re-credited for any “fraudulent click” is discovered?
8) Is there any option to opt out the ad from some specific countries if wanted?
9) Guidelines for the affiliate sites of this search engine to prevent fraud amongst them?
10) Last but not the least, checking & comparing the popular keywords for that particular search engines.

If all these above mentioned steps are taken carefully, a Pay Per Click marketing can be successful & deliver a huge return of money.

[humpty]

if i were to do it, i'd go for google and yahoo and msn perhaps

[samkhan]

For choosing best ppc Engine, you have to look on many key things. You region, targetted users etc.

Except Google AdWords, you can use following -

7Search
Kanoodle
ePilot


They are also doing well in ppc search.

[maggots]

hmm, i've heard of the first 2 before but not the epilot one

is it a new player?

[rowenahere]

In related to the thread topic and for online marketers out there, here are some additional and helpful information on possible and recommended search engines that you can avail for your web traffic. Here's list of the topmost search engines that will really worth your time:

(1) Google Adwords - this is the most widely used search engine in the internet industry, because of its simplicity and concise style of searching. It also provides large volume of web traffic for your website
(2) Yahoo! Search - this is a search engine where a lot of good buy or good deal is offered, which makes it very appealing for web surfers
(3) MIVA - a search engine leveled with the first 2 above because of its interactive marketplace and exciting programs offered
(4) Enhance - is presently a powerful emerging search engine because of its low costs of web traffic fee, expert account management, accurate performance reports and campaign optimization
(5) GoClick - is also an affordable search engine to avail and gives quality web traffics to suit your online marketing and advertising needs.

[mini_0]

I think google is the best .with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website.