What about google?

[hassen1]

Google alone among the major crawlers does not operate a paid inclusion program. The company has repeatedly said that it thinks such programs are unfair and would alter the quality of search results.

Given the mixed messages above, Google's been very wise in taking this stance. The company can say it offers high quality, comprehensive and fresh search without fear that marketing material from its paid inclusion program will be used to dispute this, as done in the examples above.

Despite this, Google's stand does lead to a different conflict. One of Google's businesses is making company web sites searchable. For instance, if you go to Cisco, you can search through all of Cisco's content using Google.

Google should have as complete as record as one can get of the Cisco site, as well as other sites where it provides site search services. However, this complete record is not made available to those searching the entire web at the Google site itself. Google prevents this, so as not to be accused of running a form of paid inclusion.

This means that Google, whose "mission is to deliver the best search experience on the Internet by making the world's information universally accessible and useful," finds itself in the odd situation of making some of the world's information inaccessible on its own site.