Clean up the message

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Those who understand how crawlers work know that they do include many of the best pages from across the web. If you create good content, that content will tend to get naturally be included for free.

This doesn't take away from the advantages paid inclusion offers. If you have a product catalog locked inside of a database, paid inclusion offers you the ability to get your content into the crawlers, which typically forgo this type of material.

In addition, you might have pages that you believe are important but which the crawlers haven't picked up, perhaps because their link analysis systems don't deem those pages as important. Paid inclusion allows site owners the ability to get these additional pages included.

Those offering paid inclusion don't need to sell their programs by sending out conflicting messages about what they do. Explain the value without playing on fears. It's more honest with potential customers and less troublesome to potential searchers and search partners.